# @voguebusiness on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/C50Q8SAtWAE
- **Gondola URL:** https://gondola.cc/posts/58649444-voguebusiness-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/63e7d92b6a.jpg
- **Posted:** 2024-04-16T09:04:38.000+00:00
- **Account Owner:** Vogue Business (@voguebusiness) — https://gondola.cc/voguebusiness

## Caption

Stars including #AnyaTaylorJoy, #NewJeans's #Haerin, #MichelleWilliams, #RachelZegler and #RosamundPike gathered at the Brooklyn Museum last night for #Dior's pre-fall 2024 collection. "I've desired from the first moment I arrived at Dior eight years ago to come here and realise this show," Maria Grazia Chiuri said to Vogue before sending her take on American sportswear down the runway. A destination show can help luxury brands activate new regional markets and pre-collections, which fall outside of the usual fashion week calendar, are often more commercial than Spring/Summer or Autumn/Winter and tend to be on the shop floor for longer. By some estimates, pre-collections can account for somewhere between 60 to 80% of a luxury company's revenues. But today's shows are not just for physically present VIPs and buyers, but also the rest of a brand's vast global fanbase who can now tune in online. At the link in bio #VogueBusiness examines the power of a pre-fall location show.

## Stats

- **Views:** 5,051
- **Likes:** 638
- **Shares:** 0
- **Comments:** 11

## Tags

rachelzegler, michellewilliams, voguebusiness, anyataylorjoy, haerin, newjeans, rosamundpike, dior

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