# @voguebusiness on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/C5bgpwttPbp
- **Gondola URL:** https://gondola.cc/posts/58649525-voguebusiness-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/6cb62e6dd8.jpg
- **Posted:** 2024-04-06T18:20:51.000+00:00
- **Account Owner:** Vogue Business (@voguebusiness) — https://gondola.cc/voguebusiness

## Caption

Earlier this week Gucci unveiled the immersive version of its documentary, “Who is Sabato De Sarno? A Gucci Story”, created for Apple’s mixed reality headset and available via the #Gucci app. The story takes viewers through the weeks leading up to de Sarno’s debut show in September 2023; called Gucci Ancora (meaning “again”), the collection arrives in stores this month. The film itself is a mere 20 minutes, but the AVP experience ultimately lasts much longer, thanks to 3D extras that invite the viewer to interact with larger-than-life Gucci products, ephemera and exclusive special effects not seen when it was released on 15 March. At the link in bio #VogueBusiness got a behind-the-scenes preview.

## Stats

- **Views:** 24,193
- **Likes:** 4,152
- **Shares:** 0
- **Comments:** 26

## Tags

voguebusiness, gucci

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