# @thegistca on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DVtN4aaAU59
- **Gondola URL:** https://gondola.cc/posts/59192977-thegistca-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/074fdbd8c2.jpg
- **Posted:** 2026-03-10T14:01:37.000+00:00
- **Account Owner:** The GIST Canada (@thegistca) — https://gondola.cc/thegistca

## Caption

Unrivaled concluded its second season with significant growth across attendance, merch, fan engagement, more. 👀⁣
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Year 2 was marked by strong fan demand, surging merchandise sales, and major growth across the league's owned digital platforms, generating 1.2 billion earned social media impressions across platforms. 📱⁣
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Unrivaled sold 249% more tickets than the inaugural season. The increase was driven by expanded capacity at Sephora Arena and the addition of tour stops in Philadelphia (21,490) and Brooklyn (18,261). 📈⁣
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The league expanded into two new markets during Season 2, hosting tour stops in Philadelphia and Brooklyn, both of which sold out. Philly is Unrivaled presented by Xfinity set multiple attendance records with 21,490 fans, generating $1 million in ticket revenue and $400,000 in merchandise sales. 💰⁣
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Notably, the value of the player equity pool grew 290% -- from $30 million in 2025 to over $120 million. Players continue to be the largest shareholder group in Unrivaled. 👏⁣
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For more Unrivaled sports biz wins, check out today's sports biz newsletter over at the link in bio. 💌 ⁣
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#womenssports #sportsbiz #unrivaled #basketball

## Stats

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- **Likes:** 123
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## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| The GIST Canada | @thegistca | https://gondola.cc/thegistca | Sports Media Outlet |

## Tags

unrivaled, sportsbiz, womenssports, basketball

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