# @titans on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=9pNR26lQR6c
- **Gondola URL:** https://gondola.cc/posts/59387845-titans-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/a70a272c94.jpg
- **Posted:** 2026-03-13T13:00:17.000+00:00
- **Account Owner:** Tennessee Titans (@Titans) — https://gondola.cc/Titans

## Caption

The Tennessee Titans are entering a new era.

Titans President and CEO Burke Nihill joins Amie Wells to break down the inspiration behind the team's new brand identity, including the updated logo, redesigned uniforms, and the meaning behind the details that represent Nashville and the entire state of Tennessee.

From fan feedback to the influence of the Oilers legacy, Nihill explains how the Titans created a timeless look built for the future — just as the franchise prepares for its next chapter and the transition to a new stadium.

Watch as Burke shares the story behind the Titans blue primary color, the six-string Nashville stripe, the “We Over Me” culture tag inside the jerseys, and how the organization worked to represent the entire state of Tennessee.

00:00 Introduction: A New Era for the Titans
00:34 Why Now Was the Right Time for a New Brand
01:48 The Process Behind the Titans Rebrand
02:28 Listening to Fans & Finding the Team’s Identity
03:09 Inspiration from Oilers History & Timeless Designs
04:34 Why Fan Input Was So Important
05:18 Breaking Down the New Titans Logo
06:38 Why Titans Blue Became the Primary Color
07:46 Bringing Navy Back Into the Uniforms
08:30 The Meaning Behind the Red Accents
09:30 The Six-String Stripe Inspired by Nashville
10:29 “Titans” vs “Tennessee” on the Jerseys
11:18 The Meaning of the “We Over Me” Tag
12:11 Representing the City and the Entire State
13:39 Designing for All of Tennessee
14:37 Titans Culture & Legendary Figures from Tennessee
14:55 The New Uniforms and the New Stadium Era
15:37 A Farewell Season for Nissan Stadium
16:28 What Burke Hopes Fans Feel About the New Brand
17:15 Closing Thoughts on the Titans’ Next Chapter

#Titans #NewLogo #NFL

## Stats

- **Views:** 8,710
- **Likes:** 353
- **Shares:** 0
- **Comments:** 132

## Tags

newlogo, titans, nfl

---
Copyright (c) Gondola