# @varietymagazine on TikTok

- **Type:** Video
- **Original URL:** https://www.tiktok.com/@varietymagazine/video/7617269362122165534
- **Gondola URL:** https://gondola.cc/posts/59590238-varietymagazine-tiktok
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/8a86766176.jpg
- **Posted:** 2026-03-15T00:15:48.000+00:00

## Caption

#MinaLe says she’s turned down lucrative brand deals that were “not aligned” with her audience: “I understand it because it’s a life-changing amount of money, but you have to think about your career long term, not just short term. If you don’t build trust with your audience, your career is going to be like two years.” Variety’s Next Generation Entertainment Podcast Brunch at #SXSW is presented by Google TV.

## Stats

- **Views:** 3,677
- **Likes:** 102
- **Shares:** 1
- **Comments:** 0

## Tags

minale, sxsw

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