# @macmillananna on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DClTGWzsikp
- **Gondola URL:** https://gondola.cc/posts/59658060-macmillananna-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/ca1cc466ce.jpg
- **Posted:** 2024-11-20T06:26:32.000+00:00
- **Account Owner:** Dr. Anna MacMillan - AMS 🇦🇪 (@macmillananna) — https://gondola.cc/macmillananna

## Caption

With world leaders gathering at cop29_azerbaijan in Baku to tackle climate change, let’s talk about what REALLY matters in modern business and impact investments!

Real talk: If your startup doesn’t have women at the helm, you’re literally missing out on 54% of the market!

🚫 No more greenwashing
✅ No more box-ticking
❌ No more fake diversity claims

In this interview, I’m spilling the tea on what smart investors REALLY look for:
• Authentic diversity that opens market opportunities
• Real sustainability (because investors aren’t fooled by fancy PR)
• True impact that creates value for humanity

Because here’s the truth: Making money while making a difference isn’t just possible, it’s becoming the new standard and we call it Impact Investing.

Watch the full interview to learn why impact businesses are becoming the hottest trend in investing! 

#ImpactInvesting #WomenInBusiness #Sustainability #FutureOfBusiness #StartupTips #InvestorInsights 
#ImpactInvesting #Sustainability #inclusion #DiversityInBusiness #SmartInvestment #SustainableInvestment #BusinessStrategy #cop29 #ESG #SDG #CSR #climatechange #dubai #abudhabi #riyadh #singapore #india

## Stats

- **Views:** 1,125
- **Likes:** 74
- **Shares:** 0
- **Comments:** 13

## Tags

futureofbusiness, startuptips, cop29, investorinsights, diversityinbusiness, sdg, inclusion, india, womeninbusiness, abudhabi, impactinvesting, esg, sustainability, dubai, csr, climatechange, sustainableinvestment, smartinvestment, businessstrategy, singapore, riyadh

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