# @thephysiochannel on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DQpEgjVjm7d
- **Gondola URL:** https://gondola.cc/posts/59678816-thephysiochannel-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/91c21672db.jpg
- **Posted:** 2025-11-04T17:12:45.000+00:00
- **Account Owner:** Daniel Lawrence (@thephysiochannel) — https://gondola.cc/thephysiochannel

## Caption

Ever wonder why you can’t stop doomscrolling? 

The answer goes back to 1957 — to B.F. Skinner’s research on reward and behaviour.

In this video, I break down how Skinner’s Box experiment led to the discovery of variable ratio reinforcement, the same mechanism behind gambling addiction — and now, social media algorithms.

But there’s a way to take control again: by becoming the creator, not the consumer.

#DigitalDopamine
#BehavioralScience
#SocialMediaAddiction
#MindfulTechnology
#BeTheCreator

## Stats

- **Views:** 109
- **Likes:** 13
- **Shares:** 0
- **Comments:** 2

## Tags

socialmediaaddiction, mindfultechnology, behavioralscience, bethecreator, digitaldopamine

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