# @mackinprof on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DUnkjjBjEti
- **Gondola URL:** https://gondola.cc/posts/59739148-mackinprof-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/c8d1bade23.jpg
- **Posted:** 2026-02-11T12:52:24.000+00:00
- **Account Owner:** Stuart Phillips (@mackinprof) — https://gondola.cc/mackinprof

## Caption

We're talking about menopause... great!

But why does it suddenly feel like an infomercial? When the influencer becomes the brand!

Welcome to the “hot flush gold rush”: pharma, wellness brands, coaches, influencers, even workplaces, all piling in with “solutions” and subscriptions for every symptom. The global menopause market is projected to hit ~US$24B by 2030.

Here’s what women are saying about this marketing flood:

✅ It is overwhelming, confusing, and often fear-based. IF YOU DON'T DO THIS... IF YOU CAN'T DO THIS... YOU NEED TO LIFT HEAVY... 

✅ It can frame menopause as a catastrophic midlife crisis, instead of a normal transition. MHT REDUCES YOUR RISK OF... [EVERYTHING]... BY 60%

✅ It pushes products that overpromise and underdeliver, while drowning out trustworthy info. THE BIGGEST MISTAKE WOMEN ARE MAKING IN THIS MALE-DOMINATED FITNESS WORLD IS... IF YOU'RE NOT DOING THIS...

✅ It distracts from the real midlife load: caregiving, work stress, financial strain, and ageism. WEAR THIS WEIGHTED VEST...

What would actually help (and what women asked for):

Clear, independent, evidence-based information

Stop scaring women with catastrophizing narratives

Stronger regulation of claims and misinformation

Simple workplace supports (flexibility, cooler spaces, breaks)

Policy protected from vested interests

Menopause care should be care, not a checkout aisle.

Research https://bmjopen.bmj.com/content/15/9/e094773 found that out of 180 top social media posts about hormone therapy, 93% of content creators had conflicts of interest – selling private services, supplements, or products – and only one in three disclosed it. Read this great article from magnificentmidlife  here: https://themuttonclub.com/the-menopause-misinformation-crisis/

What marketing message have you seen that made you roll your eyes (or worry unnecessarily)?

#menopause #perimenopause #womenshealth #healthliteracy #evidencebased #midlifehealth #misinformation #healthspan #menogrift

## Stats

- **Views:** 0
- **Likes:** 192
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- **Comments:** 41

## Tags

menogrift, healthliteracy, healthspan, evidencebased, misinformation, midlifehealth, perimenopause, menopause, womenshealth

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