# @nathenmazri on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DP3n5E8CdCt
- **Gondola URL:** https://gondola.cc/posts/59847107-nathenmazri-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/aa10986840.jpg
- **Posted:** 2025-10-16T11:52:25.000+00:00
- **Account Owner:** Nathen Mazri (@nathenmazri) — https://gondola.cc/nathenmazri

## Caption

And but there's more...

When Clean Food Met a Dirty System —

After months of emails with the category manager for frozen foods at Sobeys, we were this close to landing Scooby-Doo EATS premium burgers and hot dogs on shelves across Ontario. They admitted our ingredients were cleaner, our concept fresher, and our brand stronger than what’s currently in stores. Guess what? It competes with their own private label brand. 

Then—out of nowhere—the deal collapsed.
No explanation. No feedback.

Instead, I was told to:

💰 Pay $100K for shelf space (“slotting fees”).
📰 Buy $8K of ads in an in-store magazine no one reads.
📉 Accept a forced price cut that would have made Scooby-Doo EATS sell at a loss.

This is what too many 🇨🇦 Canadian entrepreneurs face: corporate gatekeeping dressed up as “retail standards.”
Cleaner food gets blocked while chemical giants get priority because they can pay to play.

I even reached out personally to Liam Sobey, the founder’s grandson. 👨 
He was respectful and kind; I offered condolences when I saw in press his grandfather’s passing. But he admitted there wasn’t much he could do— I guess the system runs on profit, not principle.

💸  If that deal had gone through, we’d be in 200 stores across Ontario, generating nearly $1 million in wholesale revenue.

📺  And while Warner Bros. promised to “stand by” our licensed ventures, they never stepped in to reduce royalties or support the rollout. 

🚜  The so-called “farmer” who claimed he’d invest and source the meats turned out to be just a distributor—still holding on to the old inventory.

It’s an ugly world when creativity, honesty, and better food lose to greed.
But the story’s not over. The fans still care—and they always will.

🎓 
Study available in eGeez Academy. Link in bio. Register in licensing courses for your accredited certification. 

#NathenMazri #ScoobyDooEATS #Sobeys #FoodIndustry

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## Tags

sobeys, nathenmazri, foodindustry, scoobydooeats

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