# @emmy_denaro_academy on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DJlTqBwMliS
- **Gondola URL:** https://gondola.cc/posts/59920931-emmy-denaro-academy-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/4cee5563dd.jpg
- **Posted:** 2025-05-13T06:00:00.000+00:00

## Caption

Who doesn’t want to sell more on their socials? 😂

I was helping one of my clients create her social media plan a few weeks ago and the difference already from posting with a purpose has generated her more leads in a week than what she normally gets in a month!

She now understands the importance of a social media strategy and posting with a purpose behind it.

So here’s what you need to do ⤵️

1️⃣ Speak directly to your ideal student’s biggest frustrations & desires
And I don’t just mean they want to earn more, go on more holidays, stop working all the hours. You need to remind them why they want those things. For example: they’re burnt out, they’re missing special events with family, they want more ££ in the bank to enjoy life, they want to choose their own hours…

2️⃣ Create content with a purpose
If you want to get more leads into your nail course, then posting a photo of nails with “I have availability for clients” isn’t going to drive new students into the DMs. But sharing educational posts about what you cover in your courses will start positioning you as the go-to expert (and that’s just one of the types of posts I’d recommend).

3️⃣ Create a lead magnet to funnel leads
You don’t always have to be on socials to be actively selling. Create a lead magnet that aligns with your ideal student. Your lead magnet should naturally filter into your course offer. For example:
Want to earn more than your current 9-5 job working from home?
Tag line: I’ll show you how you can go from full-time employed to earning £X as a beauty therapist from home.
This will speak directly to anyone hating their 9-5 job and looking to start a career in the beauty industry.

Save this so you can go and start creating content that will drive enquiries into your DMs!

#beautybusinesscoach #beautyeducator #socialmediatips #nailtechmentor #growyourbusiness #beautybusinessgrowth #socialmediastrategy #leadgeneration #beautycoursesuk #beautytrainer #naileducator #beautybusinesssupport #beautymentoring #socialmediamarketingforbeautypros

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- **Views:** 0
- **Likes:** 3
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## Tags

beautybusinesssupport, naileducator, beautyeducator, socialmediatips, socialmediastrategy, nailtechmentor, beautybusinessgrowth, beautytrainer, beautymentoring, socialmediamarketingforbeautypros, leadgeneration, growyourbusiness, beautycoursesuk, beautybusinesscoach

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