# @brettdash_ on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DV4W5h-Dgbr
- **Gondola URL:** https://gondola.cc/posts/59948307-brettdash-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/a18184027a.jpg
- **Posted:** 2026-03-14T21:52:59.000+00:00
- **Account Owner:** Brett Dashevsky (@brettdash_) — https://gondola.cc/brettdash_

## Caption

You create your way into it your niche.

There’s a concept called a personal monopoly that I heard once from davidperell - it’s the unique combination of things you bring together that no one else can replicate. 

But here’s the part nobody tells you: you don’t figure that out first. You figure it out through the reps.

When I started posting online years ago, I had no idea what my lane was. I was throwing stuff at the wall on Twitter, then LinkedIn. It took months, honestly years, before I knew what I wanted to be known for (or what I enjoyed talking about).

The move isn’t to plan your niche. It’s to start creating and let the work and reps tell you.

From the perspective.podcast the other month

## Stats

- **Views:** 110
- **Likes:** 26
- **Shares:** 0
- **Comments:** 2

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Brett Dashevsky | @brettdash_ | https://gondola.cc/brettdash_ | Creator |

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