# @startupcpg on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DV_XjBsACGi
- **Gondola URL:** https://gondola.cc/posts/60114605-startupcpg-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/d5e141a721.jpg
- **Posted:** 2026-03-17T15:12:36.000+00:00
- **Account Owner:** Startup CPG (@startupcpg) — https://gondola.cc/startupcpg

## Caption

defisnacks snacks showing off their Shelfie in the Startup CPG section at 2026 Expo West. Less than a month until Shelfie applications open, and this could be YOU.🏆
.
.
.
Applications for the 2026 Shelfie Awards open April 14 — here’s everything you need to know to enter 👇

The Shelfies are the largest free awards program built exclusively for emerging CPG brands. No fees. No barriers. Just recognition for exceptional products.

If you’ve got standout innovation, a compelling story, or packaging that turns heads, start prepping now.

Here’s how it works:
↗️ Fill out the application form when applications open in April
↗️ Ship your product samples to arrive between April 16–30 (shelf-stable products) or May 4–6 (refrigerated/frozen products)
↗️ Send only 1 product per SKU, up to 3 SKUs max — brands that send more will be disqualified
↗️ Our team will taste and evaluate all submissions during our May tasting sessions
↗️ Finalists announced: Early August 2026
↗️ Winners announced: Late August 2026

#ShelfieAwards #StartupCPG #CPGInnovation #FoodAndBeverage #BrandRecognition

## Stats

- **Views:** 190
- **Likes:** 48
- **Shares:** 0
- **Comments:** 3

## Tags

shelfieawards, startupcpg, foodandbeverage, cpginnovation, brandrecognition

---
Copyright (c) Gondola