# @bizofsport on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=RWq3Q_ab21E
- **Gondola URL:** https://gondola.cc/posts/60148155-bizofsport-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/ee69a734e8.jpg
- **Posted:** 2026-03-17T16:01:09.000+00:00
- **Account Owner:** Business of Sport (@bizofsport) — https://gondola.cc/bizofsport

## Caption

MotoGP has hundreds of millions of die hard fans, has an excellent commercial model, some of the most talented sportspeople in the business, and now Liberty Media, the owners of F1, have arrived to try and bring a true global business to this already powerful sporting property. This is an awesome conversation looking into one of the great sports that you may not know much about.
Carlos Ezpeleta is the man at the helm looking to front this change while ensuring the sport doesn’t lose its identity and the core fans which have driven its growth. In a world of sporting plenty, I think this is one of the most exciting areas in the industry. I’m excited for you to hear it. We’re delighted to welcome Carlos to the Business of Sport. 

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Timestamps:

00:00 Intro
11:46 The MotoGP Opportunity
14:35 “This Is Not F1 On Two Wheels”
15:56 “This Sport Is Dangerous”
18:08 Liberty Media Impact
21:52 Creating Value In MotoGP Teams
23:23 Spending More Makes You Win? 
43:10 The Marc Marquez Miracle 
52:40 The Tuk Tuk Challenge

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In Today's Show We Discuss:

1. The Growth of MotoGP
- How MotoGP is expanding globally while maintaining its core fanbase
- The challenge of competing with F1’s explosion in popularity
- Why Liberty Media’s involvement could transform the sport
2 Media, Content & Audience
- The role of Drive to Survive and why MotoGP is approaching content differently
- How digital platforms and storytelling can unlock new audiences
- Balancing tradition with entertainment in modern sport
3. The Business of MotoGP
- Where the money comes from: broadcasting, sponsorship and race hosting
- The importance of manufacturers and why they shape the sport
- Cost control, competitiveness and keeping the grid balanced
4.The Future of Motorsport
- Expanding into new markets like the US and Asia
-The next generation of fans and how to attract them
- Why MotoGP must evolve without losing what makes it unique

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Subscribe on Spotify:
https://open.spotify.com/show/1lD0eIjmkyr92VggxZmDuF?si=c0a7e9846a834767

Subscribe on Apple Podcasts:
https://podcasts.apple.com/gb/podcast/business-of-sport/id1690597762

Follow Harry Stebbings on X:
https://twitter.com/HarryStebbings

Follow Charlie Stebbings on X:
https://twitter.com/CharlieStebbs

Follow Carlos on Instagram:
https://www.instagram.com/ezpeleta19

Follow Business of Sport on Instagram:
https://www.instagram.com/bizofsport

Follow Business of Sport on TikTok:
https://www.tiktok.com/@bizofsport
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#businessofsport #charliestebbings #carlosezpeleta #motgp #motorsports #motorcycle

## Stats

- **Views:** 9,357
- **Likes:** 217
- **Shares:** 0
- **Comments:** 85

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Business of Sport | @bizofsport | https://gondola.cc/bizofsport | Podcast |

## Tags

motorsports, motorcycle, motgp, businessofsport, charliestebbings, carlosezpeleta

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