# @balkanbrothers.agency on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DOK94AejY6Z
- **Gondola URL:** https://gondola.cc/posts/60227990-balkanbrothersagency-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/72e8d26ede.jpg
- **Posted:** 2025-09-04T07:07:17.000+00:00
- **Account Owner:** Balkan Brothers (@balkanbrothers.agency) — https://gondola.cc/balkanbrothers.agency

## Caption

✨ Our latest collaboration…

When your brand doesn’t reflect your scale… it’s time for change.

Invoca was already a billion-dollar AI leader - but their brand didn’t show it.

Together with VP of Brand, Matt Brodersen, we refreshed their identity to feel both established and human:
 📐 Stronger grid system
 🎨 Expanded color palette
 🔤 Clear, modern typography
 🖼️ Versatile graphic elements

We also aligned product visuals so the website and demos speak the same language.

The brand reveal video, premiered by Invoca’s CEO at an all-hands, became a rallying moment for the team and a bold signal to the market.

Now, Invoca has scaled past $100M ARR with a brand that finally matches their momentum. 🚀

For more of our projects: https://bb.agency/work/

#brandrefresh #designinaction #creativeleadership #designmatters #brandidentity #agencylife #visualstorytelling #bbagency

## Stats

- **Views:** 0
- **Likes:** 77
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## Tags

bbagency, designinaction, designmatters, brandidentity, agencylife, visualstorytelling, creativeleadership, brandrefresh

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