# @balkanbrothers.agency on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DPn03CZDSYG
- **Gondola URL:** https://gondola.cc/posts/60228053-balkanbrothersagency-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/eac296ba70.jpg
- **Posted:** 2025-10-10T08:37:53.000+00:00
- **Account Owner:** Balkan Brothers (@balkanbrothers.agency) — https://gondola.cc/balkanbrothers.agency

## Caption

Just like people, brands outgrow their identity. And the smart thing to do about it? 

Transform. Entirely. 💪

And that’s the challenge SquareWorks (now Charted) came to us with.

We gathered our teams and designed a three-stage transformation:

→ Refresh: we modernized the old identity (SquareWorks 2.0), simplified the logo, and created a product-first design system so they could keep doing business while we worked on the rebrand in the background.
→ Rebrand: we built a strategic foundation around “frictionless by design” and introduced a new name (Charted) that speaks to clarity, guidance, and purposeful navigation.
→ Translation: we created a fluid, human-centered visual and verbal identity (brand design+website) to prepare the brand for its debut.

Today we’re witnessing the launch of Charted - the result of intense focus, teamwork, and determination to position the brand where it belongs.

👉 https://charted.com/

For more of our projects: https://bb.agency/work

#transformation #branding #creativity #businessgrowth #bbagency

## Stats

- **Views:** 0
- **Likes:** 155
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- **Comments:** 6

## Tags

bbagency, creativity, transformation, branding, businessgrowth

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