# @paulaschoice on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/CroFORZrwLK
- **Gondola URL:** https://gondola.cc/posts/60230168-paulaschoice-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/c1bdcb4c94.jpg
- **Posted:** 2023-04-29T16:10:59.000+00:00
- **Account Owner:** Paula's Choice Skincare (@paulaschoice) — https://gondola.cc/paulaschoice

## Caption

You might find a product scanned with our new Beautypedia Skin Care Ingredient Checker ☑️ receives a poor rating due to fragrance... Bummer!​

We've always followed the truth, not just what's popular—& that's why we stand firm in being fragrance-free! To some, fragrance might not seem like a dealbreaker. In fact, a nice smelling product can be enticing! 📖 But the truth is, extensive research shows that fragrant ingredients are one of the most common culprits of negative skin reactions! 🤭 That's why any fragrance will receive a "worst" rating in the  Ingredient Checker.

📝 Let’s break it down: Natural & synthetic fragrance ingredients emit their aroma through a volatile reaction that is damaging to skin. In fact, research shows that fragrance is one of the most common culprits of negative skin reactions! 🤔 The deceiving part is that this irritation doesn’t always show up on the surface right away, leading people to believe that a bit of fragrance in their skin care products is fine. What they can’t see is the ongoing inflammation triggered by daily use, which eventually leads to all kinds of problems, including weakening skin’s barrier, worsening dryness, triggering redness, depleting vital substances in skin’s surface & generally preventing skin from looking healthy, smooth & hydrated.

Of course nothing in skin care is totally black & white. There are a handful ingredients like 🍈melon, vanilla, 🥒cucumber, almond, 🥭mango, 🥥coconut & cocoa butter that have a naturally pleasing aroma without sensitizing effects, & many of these offer antioxidant properties that are beneficial for skin. But on the flip side, steer clear of essential oils like lavender, 🍋citrus & peppermint—these are ALWAYS a problem for skin.

💬 tl;dr Don't forget to #CheckYourLabels 🏷️ with the Ingredient Checker to make sure you're giving skin everything it loves! Link in bio!
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.#PaulasChoice #SkinCare #SkinCareEssentials #SkinCareRoutine #FragranceFree #CheckYourLabels

## Stats

- **Views:** 23,249
- **Likes:** 450
- **Shares:** 0
- **Comments:** 11

## Tags

checkyourlabels, paulaschoice, skincareroutine, skincareessentials, fragrancefree, skincare

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