# @profanity.creative on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/Cx6KNS6uzTw
- **Gondola URL:** https://gondola.cc/posts/60474227-profanitycreative-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/048ab8c739.jpg
- **Posted:** 2023-10-02T19:48:56.000+00:00
- **Account Owner:** Mark Cernosia (@profanity.creative) — https://gondola.cc/profanity.creative

## Caption

New work that recently launched for romesnowboards!

Last year, we had the privilege to collaborate with justin.frappier , joshmackenziehaines , and paddock for Rome’s 2023-2024 binding lineup.

Here's a quick breakdown:
We set out to craft 3D renders from the tech-pack line drawings for 14 of Rome’s binding models. When you factor in 4 camera angles and 27 different colorways, that sums up to a hefty 108 individual renders. It was quite a task, but seeing the final results was incredibly gratifying.

We leaned heavily on maxonvfx Cinema 4D's Take System. Managing a large amount of model variations could've been a logistical nightmare, but with this system, we were able to streamline the process in an organized and thoughtful way.

substance3dart Adobe Substance Painter was another program we leaned heavily on for this project. It's astounding how this software can breathe life into textures, from the subtle wear and tear to the bold statements that define a product.

For those in the C4D world, we integrated a neat plugin named Substance Painter Live Link by ymmanuelwho. It builds a seamless LIVE link between Cinema 4D and Substance Painter. If you ever find yourself hopping between the two, this plugin might be worth a glance. 

Here you can see images of the various stages of the 3D process. More on that soon!

I’m stoked to see these renders in the real world, from the website to print. You can view them now on Rome’s website!

#romesnowboards #cinema4d #adobe #substancepainter #redshift #productmarketing #productdesign #industrialdesign

## Stats

- **Views:** 0
- **Likes:** 3
- **Shares:** 0
- **Comments:** 4

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Mark Cernosia | @profanity.creative | https://gondola.cc/profanity.creative | Creative Agency |

## Tags

redshift, productmarketing, romesnowboards, productdesign, cinema4d, adobe, substancepainter, industrialdesign

---
Copyright (c) Gondola