# @bmwgroupculture on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DWG29kzjWas
- **Gondola URL:** https://gondola.cc/posts/60563405-bmwgroupculture-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/e89a73f68c.jpg
- **Posted:** 2026-03-20T13:01:09.000+00:00
- **Account Owner:** BMW Group Culture (@bmwgroupculture) — https://gondola.cc/bmwgroupculture

## Caption

How can a tire rewrite art history? 🛞

In 1953, Robert Rauschenberg stitched together typewriter paper into a nearly 7-meter scroll and laid it on wet pavement in Lower Manhattan. Then, composer John Cage drove a car straight through paint and across its length. What remained was "Automobile Tire Print," an impression of the city’s pulse reflective of panoramic Chinese scrolls.

At artbasel Hong Kong, see Rauschenberg’s ode to industry, connection, and creation, exemplified through the 1986 #BMWArtCar BMW 635CSi and a reproduction of the ingenious “Automobile Tire Print."

Stay tuned for more of what’s in store in Hong Kong, as BMW celebrates 50 years of the Art Car initiative alongside 100 years of Robert Rauschenberg.

一

—條輪胎痕跡，如何改寫藝術史？ 🛞

1953 年，Robert Rauschenberg 將打字紙縫製成一幅近七米長的卷軄，鋪展於紐約下城濕潤的街道上。隨後，作曲家 John Cage 駕車直駛過浸滿顏料的路面，橫越整幅紙卷。最終留下的作品《Automobile Tire Print》，不僅是一道輪胎印痕，更是一幅捕捉城市節奏的視覺軌跡，呼應中國山水全景長卷藝術。

在 artbasel 香港展會，親身感受 Robert Rauschenberg 向工業、連結與創作精神致敬的經典之作——包括 1986 年 #BMWArtCar BMW 635CSi 藝術車，以及《Automobile Tire Print》的精彩複刻呈現。

敬請期待更多香港展會亮點，BMW 將於此慶祝藝術車計劃 50 週年，同時致敬 Robert Rauschenberg 的百歲誕辰，共同回顧藝術與行動力交織的非凡時刻。

📸: 
1. Robert Rauschenberg with his Art Car–BMW (1986) on the beach. Captiva, FL, 1986. Photo credit: Terry Van Brunt
2-4. Detail of Robert Rauschenberg, “Automobile Tire Print,” 1953. Paint on 20 sheets of paper mounted on fabric, 16.5 x 286 in. Courtesy of the Rauschenberg Foundation. San Francisco Museum of Modern Art, Purchase through a gift of Phyllis C. Wattis.
5. 1986 BMW 635CSi by Robert Rauschenberg.

BMW rauschenbergfoundation bmwhongkong
#ABHK #ArtCarWorldTour #Rauschenberg100

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## Tags

artcarworldtour, abhk, rauschenberg100, bmwartcar

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