# @indianajeffreys on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DWHCHlpjSkv
- **Gondola URL:** https://gondola.cc/posts/60703025-indianajeffreys-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/a1524e4c28.jpg
- **Posted:** 2026-03-20T14:39:34.000+00:00
- **Account Owner:** Indiana Marie Jeffreys (@indianajeffreys) — https://gondola.cc/indianajeffreys

## Caption

£10,000 a year gym anyone? 

Tramp are extending into wellness, not to follow a trend but to monetise the same audience in a new context. The real asset was never the nightclub, it was the demand around it. The people, the network, the cultural signal. Now they’re turning that into a new product, same audience, higher frequency, more surface area to capture value. 

This is what most brands miss. You don’t need a new audience, you need new ways to extract value from the one you already own. That’s demand infrastructure.

#hospitalitybusiness #brandstrategy #brand #brandidentity #businessgrowth

## Stats

- **Views:** 2,255
- **Likes:** 0
- **Shares:** 0
- **Comments:** 10

## Tags

hospitalitybusiness, brandidentity, brandstrategy, brand, businessgrowth

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