# @bmwblog on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=3W1PPzEk2GA
- **Gondola URL:** https://gondola.cc/posts/60831585-bmwblog-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/d441cce8ab.jpg
- **Posted:** 2026-03-22T16:43:52.000+00:00
- **Account Owner:** BMWBLOG (@bmwblog) — https://gondola.cc/bmwblog

## Caption

Social media has been loud about the new BMW i3 — so I went straight to the source. In this exclusive walkthrough, I sit down with Oliver Heilmer, BMW's Head of Design for the compact class and BMW M, to address the internet's biggest complaints: the plain rear end, the busy front, the minimalist interior, the panoramic display, and that polarizing steering wheel. His answers might surprise you.


0:00 — Intro: What does social media think of the new BMW i3?
0:20 — Meet Oliver Heilmer, BMW Head of Design
0:33 — Question 1: Are the taillights too plain compared to the concept?
1:57 — Question 2: Is there a disconnect between the front and rear design?
2:10 — Walking to the front — BMW's design language explained
4:58 — The 1960s BMW sketches that inspired the kidney grille
5:39 — Side proportions: Did the EV platform change the 3 Series silhouette?
7:14 — Question 3: Panoramic windshield — can you see the hood?
8:25 — Inside the BMW i3
8:41 — Question 4: Is the interior too minimal for a premium car?
10:24 — How BMW chose the exact screen angle (it involved a piece of paper)
11:30 — Will all BMWs look identical inside? Oliver responds
13:19 — Why making a car takes nearly 7 years
14:04 — Question 5: The steering wheel — polarizing or ergonomic masterpiece?
17:11 — Oliver's closing thoughts: What is the soul of the new 3 Series?
19:23 — Outro


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#bmwi3

## Stats

- **Views:** 107,158
- **Likes:** 2,084
- **Shares:** 0
- **Comments:** 1,462

## Tags

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