# @awseventschannel on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=jVnQkzYP2sc
- **Gondola URL:** https://gondola.cc/posts/60966758-awseventschannel-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/ba45b1167f.jpg
- **Posted:** 2026-03-20T17:21:25.000+00:00
- **Account Owner:** AWS Events (@awseventschannel) — https://gondola.cc/awseventschannel

## Caption

As AI reshapes what software can do, it is also fundamentally disrupting how software is priced and monetised. Traditional user-based pricing - the backbone of SaaS for two decades - is rapidly becoming inadequate in a world where variable costs are material, value creation is non-linear, and a single AI agent can do the work of many users. In this executive session, David Smith, Partner at Simon-Kucher with 18+ years of experience in B2B software and technology commercialisation, cuts through the complexity to give leaders a clear, actionable framework for rethinking their AI pricing strategy. Drawing on real-world examples, David will explore the four archetypal AI pricing models - user-based, usage-based, outcome-based, and hybrid - and the specific conditions under which each creates or destroys value. Attendees will leave with a practical decision framework to evaluate which model, or combination of models, is right for their products and customers. Whether you are building AI-native products, embedding AI into existing offerings, or advising customers on their AI strategy, this session will equip you with the commercial lens needed to capture the full value of AI innovation. 

David Smith, Partner at Simon-Kucher. Recorded at the 5th annual AWS AI and Data Conference 2026 on March 12, 2026 at the Lyrath Convention Centre, Kilkenny, Ireland.

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ABOUT AWS
Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

#AWSAIandDataConference #AI #ArtificialIntelligence #BusinessApplications #CloudComputing #AWSEvents

## Stats

- **Views:** 107
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## Tags

awsaianddataconference, cloudcomputing, businessapplications, ai, artificialintelligence, awsevents

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