# @awseventschannel on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=2pJ7O0bvNYI
- **Gondola URL:** https://gondola.cc/posts/60967018-awseventschannel-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/5537b5f4fa.jpg
- **Posted:** 2026-03-20T17:21:33.000+00:00
- **Account Owner:** AWS Events (@awseventschannel) — https://gondola.cc/awseventschannel

## Caption

The AI revolution isn't coming - it's already here, and the organisations that will thrive are those that move beyond experimentation to deliberate, measurable transformation. But what does it actually take to become GenAI-ready at scale? In this session, we explore the leadership decisions, cultural shifts, and structural changes required to unlock the full productivity potential of Generative AI across engineering, product, and operations teams. Drawing on real-world experience building and deploying AI at the frontier - including the development of Fin, the #1 AI Agent for Customer Service - this talk offers a candid, practitioner's perspective on what separates organisations that are genuinely transforming from those simply adopting tools. We'll examine why doubling team productivity is not only achievable with today's AI capabilities, but should be the baseline expectation - and why most organisations are falling short. Attendees will leave with a clear framework for setting bold but credible AI productivity goals, a practical understanding of the five pathways through which AI delivers step-change improvements, and the leadership philosophy needed to drive adoption that is both demanding and deeply supportive. 

Darragh Curran, CTO, Intercom. Recorded at the 5th annual AWS AI and Data Conference 2026 on March 12, 2026 at the Lyrath Convention Centre, Kilkenny, Ireland.

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ABOUT AWS
Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

#AWSAIandDataConference #generativeAI #AI #DevTools #CloudComputing #AWSEvents

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- **Views:** 129
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## Tags

devtools, awsaianddataconference, cloudcomputing, ai, 1, awsevents, generativeai

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