# @valeriechapman on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DLVtqLmxwm5
- **Gondola URL:** https://gondola.cc/posts/61113114-valeriechapman-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/ff3fc7acdb.jpg
- **Posted:** 2025-06-25T21:43:25.000+00:00
- **Account Owner:** VALERIE CHAPMAN (@valeriechapman) — https://gondola.cc/valeriechapman

## Caption

In college, I interned at kith, one of the most renowned streetwear brands in the world, founded by ronniefieg.

Last night, I had the opportunity to speak on a panel alongside nathaneo_j, a Yale University student who just raised $3.1M for his AI startup series.so.

Since it’s Intern Season in NYC, I wanted to share the 3 biggest things that internship at KITH taught me about building a brand people actually love:

1️⃣ Curation

Curate everything.

Your taste is your brand.

What you post, what you make, what you say…it all adds up.

The best brands are the best editors.

2️⃣ Storytelling

No one will tell your story like you will.

Ask yourself: What’s my story? And then tell it—over and over.

That’s how you build memory, loyalty, and a real connection with your audience.

KITH weaves nostalgia into everything they do, and that emotional layer makes their story stick.

For anyone interning right now, this is the skill I wish I learned earlier:

🗣️ Business development.

Learn how to find emails. Practice reaching out cold.

Get comfortable pitching yourself.

This skill alone has made me thousands of dollars and most people NEVER get taught how to do it.

If you start applying these three things to your own personal brand now, you’ll create more opportunity than any job title ever could, especially in the age of AI.

Thank you to thenatalieneptune and the.genztea for bringing me on as a speaker and creating space for real conversations about what it takes to make yourself stand out.

Wishing all the interns good luck this season! 🍀 

✨ Follow me valeriechapman for more on AI, personal branding, and the future of work.

#InternWeek #NYC #BrandBuilding #AI #GenZ #GenZWomanInBusiness #FutureOfWork

## Stats

- **Views:** 148
- **Likes:** 0
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- **Comments:** 13

## Tags

genzwomaninbusiness, nyc, brandbuilding, genz, internweek, ai, futureofwork

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