# @wearegoodtraffic on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DDHnrjgRHtZ
- **Gondola URL:** https://gondola.cc/posts/61139357-wearegoodtraffic-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/1e8f5944a8.jpg
- **Posted:** 2024-12-03T14:11:32.000+00:00
- **Account Owner:** GOOD TRAFFIC (@wearegoodtraffic) — https://gondola.cc/wearegoodtraffic

## Caption

Hands-down of the coolest gigs we’ve done to date.

This massive promotional activation for Netflix’s limited series #Senna took over Las Vegas during the F1 race, bringing the spirit of the series to life not only on the raceway but across Vegas leading up to the premiere.

Mobilads coordinated the two-part campaign. First, we wrapped the 10 McLarens you might have seen in the promotional cuts — they BLITZed the raceway for 240 hours and pulled in 28M+ impressions.

In addition, we wrapped 100 rideshare cars that spent a week driving through the Vegas Strip drumming up hype for the series (and the F1 race). This awareness portion of the campaign clocked in at 18,115,000 impressions.

#mobilads #eventmarketing #oohadvertising #rideshareadvertising netflix

## Stats

- **Views:** 1,928
- **Likes:** 43
- **Shares:** 0
- **Comments:** 2

## Tags

oohadvertising, rideshareadvertising, eventmarketing, senna, mobilads

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