# @selmaradcliffe on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/CvDmDwAoxrQ
- **Gondola URL:** https://gondola.cc/posts/61142116-selmaradcliffe-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/4e753cd05f.jpg
- **Posted:** 2023-07-23T22:11:17.000+00:00
- **Account Owner:** Selma Mouloudj (@selmaradcliffe) — https://gondola.cc/selmaradcliffe

## Caption

Let’s talk about barbie Marketing & Branding 

barbiethemovie 🎥 Marketing was a HUGE success ⬇️

Budget💰: $100 million 

💡: Even if you don’t go watch the movie you will still stumble on the 100 plus Barbie Collaborations.

👚: Barbie & Ken T shirts, clothes, handbags, beauty accessories, electronics, toys, shoes, Pink everywhere even in some restaurants they started serving pink meals / with Pink decoration. 

mattel has been approaching partners over the last 18 months, eager to fill the market with Barbie products (which worked very well).

🎯 they targeted customers of all ages, I have seen even grandma’s wearing Barbie Pink clothes on the movie day. 

The Barbie Dream House opens in Malibu as airbnb 

Pink & Barbie everywhere 🔝elevating sales = 💵 Revenue Machine.

Marketing & Branding are two crucial components that enable any business stand out !  barbie barbiethemovie 

#Barbie #Marketing #Branding #Sales #Strategy #Mattel #WSJ #Pink #Barbiemovie #businessmodel #communication

## Stats

- **Views:** 0
- **Likes:** 517
- **Shares:** 0
- **Comments:** 39

## Tags

barbie, communication, barbiemovie, strategy, branding, marketing, mattel, wsj, sales, pink, businessmodel

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