# @alicia_schoroth on Instagram - **Type:** Image - **Original URL:** https://www.instagram.com/p/CnXG8AQur4Y - **Gondola URL:** https://gondola.cc/posts/61315640-alicia-schoroth-instagram - **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/3052eedfd6.jpg - **Posted:** 2023-01-13T15:53:00.000+00:00 - **Account Owner:** HER Power Lifestyle-Alicia Schoroth (@alicia_schoroth) — https://gondola.cc/alicia_schoroth ## Caption Happy New Year! Yes, I know we’re a couple of weeks in now.  However, my latest program group just started their journey this week. I thought this would be a great time to re-introduce myself. I’m Alicia and the owner of HER Power Lifestyle. I created a program dedicated to women over 40, particularly in the perimenopause and menopause stage. Why? Because, things change as we get older and this demographic of women was largely ignored by the fitness industry for years. I’m part of a growing movement changing that. We lose muscle as we age, our nutritional needs change and the exercise regime that may have been your “go to” when you were younger is no longer serving you. I’ve helped over 2000 women stop under eating, get stronger, stop punishing themselves with excessive exercise and learn how to use food to work with your body. PS, you can eat the chocolate 🙂 About me: I’m 49 (I’ll be 50 in May) I’ve been happily married for almost 18 yrs and am a Mom to an amazing 11yr old. I’m all about family. I left my finance job of 15 years when my son was born and created my business because I truly wanted to help women. Nothing makes me happier than helping change a life.   I’ve been a certified personal trainer since 2006 I hold multiple fitness and nutrition certifications. I am a fitness competitor. I started when I was 42. I have 4 pro-cards with the UFE organization. I write for fitness magazines. I love to travel. I love the water and am a Master Scuba diver. I’ve had Hashimoto’s thyroiditis for 15 years and have can tell you that lifestyle goes a long way in managing it. I was born and raised in the Niagara region of Ontario, Canada. I am a dual Canadian/UK citizen. I try to find the light in everything. I’m a positive person, and get through tough times with the belief that everything works out in the end. I love all animals, but my favourite are elephants. I love Christmas. I also love the Summer and warm weather. If you want to learn more about my program, shoot me at DM 📷 chrisvlinton #fitover40 #womenscoach #fitmom #strongmom #strongwomen #trainer #hormones #fitover50 ## Stats - **Views:** 0 - **Likes:** 181 - **Shares:** 0 - **Comments:** 20 ## Tags fitover40, hormones, fitover50, fitmom, trainer, womenscoach, strongmom, strongwomen --- Copyright (c) Gondola