# @logobo0k on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DSu0V9hjDT2
- **Gondola URL:** https://gondola.cc/posts/61431052-logobo0k-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/351c471f26.jpg
- **Posted:** 2025-12-26T15:22:14.000+00:00
- **Account Owner:** Logos, Branding & Design Inspiration (@logobo0k) — https://gondola.cc/logobo0k

## Caption

forthandbackstudio
"New Brand Identity created for Sotheby’s Motorsport (SOMO)🏁

SOMO is reshaping automotive auctions by pairing its industry expertise with a digital platform built for modern collectors, making the experience more transparent and accessible than ever.

Forth+Back was brought on to refresh SOMO’s identity with a system that feels sleek, modern, and aligned with the platform’s forward-thinking approach.

Our studio introduced a new streamlined wordmark that is low, elongated, and designed to feel sharp and fast, even when static. The expanded palette adds a bold hit of orange to a foundation of racing green and gold, supported by a range of tones that allow the brand to shift its voice depending on the moment."

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#logobook #brandidentity #branding #designcommunity #visualidentity

## Stats

- **Views:** 0
- **Likes:** 0
- **Shares:** 0
- **Comments:** 4

## Tags

logobook, brandidentity, designcommunity, branding, visualidentity

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