# @segeriusbruce on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/CwKFy3fsS8m
- **Gondola URL:** https://gondola.cc/posts/61517702-segeriusbruce-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/da617d93c6.jpg
- **Posted:** 2023-08-20T07:15:26.000+00:00
- **Account Owner:** CHANELLE | Business Coach & Personal Branding Expert  🚀 (@segeriusbruce) — https://gondola.cc/segeriusbruce

## Caption

Hormozi’s just given us the ⭐️best⭐️ free lesson of all time on HOW to actually give value in a Masterclass!

He used it to launch his new book 📖

He doesn’t sell courses, he buys companies so that’s not his business model but this strategy can apply to any kind of launch 🚀

The book itself is called 100 million $ leads (the previous book was 100 million $ offers) 

Here’s the formula he used to teach. Write this down and apply it the next time you do a webinar, video, summit, masterclass, challenge… next time you’re wondering “what do I give away for free vs sell?” 👇

➡️ Here’s how I learned it 

➡️ Here’s how I used it 

➡️ Here’s how you can use it today

^^ what’s so brilliant about this is that nobody can copy you!

Only you can tell the story of how you figured it out, how you had to learn something and make it work.

You then show how you used it aka how you applied it and what results you got (please don’t teach things that you know nothing about or haven’t practically applied).

If you’ve worked with clients you can show their results too (just like Hormozi did with the results from people he trained 🏋️‍♂️💪

Then you teach how people can go off and use it themselves. 

After that you make your offer. Sell your book, course, consulting… whatever.

Lose the fluff.

Get to the point.

Dive right in.

Weave your story throughout by showing how YOU did it. 

Be factual. Use numbers and %

Start the presentation off by establishing your credibility with actual results you’ve got for yourself and your clients. 

Message me the word “HORMOZI” and I’ll send you the link to watch. It’s free on YT 📹

He goes into how he promoted it, how he got partners on board, how he does his content and how much goes out… 

All the things 

So good! 

Anyone else seen it yet? Comment down below ⬇️ and let me know what you took away from it. 

#hormozi #alexhormozi #launching #onlinelaunch #buildyourbrand #buildyourbusiness #buildyourbrandonline #howtolaunch #learntolaunchonline #buildabuyingaudience 

hormozi

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## Tags

alexhormozi, onlinelaunch, launching, hormozi, buildyourbusiness, buildyourbrandonline, buildabuyingaudience, learntolaunchonline, howtolaunch, buildyourbrand

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