# @londonkyle on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DWHhGOpAZjJ
- **Gondola URL:** https://gondola.cc/posts/61665955-londonkyle-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/64b77f8db1.jpg
- **Posted:** 2026-03-20T19:14:58.000+00:00
- **Account Owner:** London Kyle | Local Business Marketing (@londonkyle) — https://gondola.cc/londonkyle

## Caption

Most local ads don’t fail because of budget…
They fail because of structure.

This is step 3 of my local Instagram framework …the ad structure that actually drives leads for service-based businesses.

This is the exact structure that helped my client close 5 deals in their first week.

Here’s the breakdown:

1. Hook (most important)
Call out your ideal customer + the city you serve in the first 3 seconds.
→ Meta analyzes what you say and uses it to find your audience.

2. Pain point
Speak directly to the biggest problem they’re already dealing with.
→ If they don’t feel understood, they scroll.

3. Authority
Give them a reason to trust you.
→ Experience, results, local presence.

4. Solution
Show them what you actually do.

5. Proof
Stack reviews, results, or transformations.

6. CTA
Don’t sell…just tell them to follow you 
→ Build trust first, close later.

We’re not just running ads …this structure builds your brand first and drives leads at the same time. That’s how you build long-term growth, not just short-term wins.

Step 4 is where this all comes together.

Follow me londonkyle to see how to set this up the right way so your ads actually bring in leads.

#servicebasedbusiness #marketingtips #localads #igtipsforbusiness

## Stats

- **Views:** 196
- **Likes:** 38
- **Shares:** 0
- **Comments:** 11

## Tags

localads, igtipsforbusiness, marketingtips, servicebasedbusiness

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