# @bazaartimes on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DWUJw07Ap6L
- **Gondola URL:** https://gondola.cc/posts/61778749-bazaartimes-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/38090d06ff.jpg
- **Posted:** 2026-03-25T16:57:04.000+00:00
- **Account Owner:** Bazaar Times (@bazaartimes) — https://gondola.cc/bazaartimes

## Caption

Türkiye, already ranked among the world’s top five destinations in #healthtourism, is setting an ambitious target to generate $20 billion in revenue from #thermaltourism a sector estimated to be worth $100 billion globally.

Authorities plan to sharpen focus on high-potential segments within health tourism, particularly thermal destinations, by diversifying services and upgrading infrastructure.
The country earned approximately $3 billion from thermal tourism in 2024 and now aims to increase this figure nearly sevenfold by 2028.

Health Minister Kemal Memişoğlu said Ankara is working on a comprehensive “well-being legislation” that will expand services beyond treatment-oriented medical tourism to include preventative care and #healthyliving.

“The goal is to position Türkiye not only as a destination for patients but also for those seeking holistic well-being,” he indicated.
Officials note that Türkiye possesses substantial untapped potential in thermal tourism, with only about half of its geothermal resources currently developed into facilities.

Despite this, revenues remain relatively modest around $300 million compared to well-organized European markets where thermal tourism can generate up to $10 billion annually.

## Stats

- **Views:** 0
- **Likes:** 24
- **Shares:** 0
- **Comments:** 1

## Tags

thermaltourism, healthtourism, healthyliving

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