# @bazaartimes on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DV_0NgMDqS5
- **Gondola URL:** https://gondola.cc/posts/61778820-bazaartimes-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/8de0aeac41.jpg
- **Posted:** 2026-03-17T19:24:08.000+00:00
- **Account Owner:** Bazaar Times (@bazaartimes) — https://gondola.cc/bazaartimes

## Caption

#Artificialintelligence is already playing a major role in how customers interact with banks, telecom providers and airlines in the UAE, often operating quietly behind the scenes while human agents step in only when necessary.

Industry experts say many everyday digital services, from checking account balances to tracking parcels or rebooking flights, are already powered by #AIsystems designed to process high volumes of routine requests quickly.

Guru Sethupathy, General Manager – AI Governance at Optro, said AI has been embedded in low-risk interactions for years and is gradually expanding into more complex workflows.
“The reality is they already are. It’s just not always in ways they notice,” Sethupathy said.

Where the real innovation is happening, though, is behind the scenes. AI is transforming back-office operations, coding, engineering, and #cybersecurity. These are high-value areas where the risk profile is more manageable. That’s actually a positive development, because while innovation accelerates in the backend, governance frameworks are maturing just as quickly..

He explained that most AI deployments today focus on transactional services, where automation improves efficiency without introducing major risks to customers.

Where the technology is advancing most rapidly is behind the scenes, where companies use AI to strengthen operations such as engineering, cybersecurity and #softwaredevelopment.

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## Tags

cybersecurity, aisystems, artificialintelligence, softwaredevelopment

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