# @lucasdesignht on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DRCeRkvjjEY
- **Gondola URL:** https://gondola.cc/posts/61842952-lucasdesignht-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/4d76929063.jpg
- **Posted:** 2025-11-14T13:31:25.000+00:00
- **Account Owner:** Bruny Berton Lucas (@lucasdesignht) — https://gondola.cc/lucasdesignht

## Caption

For ORYZA, everything started with a simple brief… and a lot of pressure.
A new rice brand needed to stand out in a crowded market, clean, bold, memorable.

I went through the full process:
-Understanding the vision and the story behind the brand
-Breaking down the brief and dealing with the stress that comes with tight expectations
-Sketching concepts, simplifying shapes, refining until the logo could speak for itself
-Creating a strong, memorable identity that stays simple and recognizable
-Designing packaging that feels premium, clean, and ready for shelves
-And finally, crafting a flyer that can also work perfectly as a mini billboard.

This is the part of design I love, turning stress, ideas, and pressure into something powerful and timeless. 
#logotipo #logotype #logotype #logoconcept #logos #graphicdesigncentral #graphicdesigners #graphicdesign #graphicdesigncentral #graphicdesigns #brandingtips #brandinginspiration #brandingdesign #brandingidentity #brandname #lucasdesign

## Stats

- **Views:** 0
- **Likes:** 0
- **Shares:** 0
- **Comments:** 0

## Tags

graphicdesign, graphicdesigncentral, logoconcept, logotype, brandingtips, logos, lucasdesign, brandname, graphicdesigns, brandingidentity, graphicdesigners, logotipo, brandinginspiration, brandingdesign

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