# @susan_analytics on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DWOQ7giiLao
- **Gondola URL:** https://gondola.cc/posts/61855482-susan-analytics-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/f2d0a27170.jpg
- **Posted:** 2026-03-23T10:05:54.000+00:00
- **Account Owner:** Susan Gatura (@susan_analytics) — https://gondola.cc/susan_analytics

## Caption

Segment your base by behaviour, not by points. Identify who is genuinely loyal versus who is just strategic. Reward consistency and full-price purchases, not just transaction volume. Test exclusive access instead of discounts for your least price-sensitive customers. Make your promotions work for the customers who actually need them to convert.

The data to do all of this already exists in your system. You just need someone to ask it the right questions.

If you are running a retail business and you want to know what your loyalty programme is actually costing you, let’s have that conversation. This is exactly the kind of analysis phoenixkeanalytics was built to do.

#RetailAfrica #Customerloyalty #loyaltyprogram #retailbusiness #customerretention

## Stats

- **Views:** 1,994
- **Likes:** 378
- **Shares:** 0
- **Comments:** 11

## Tags

customerretention, retailafrica, customerloyalty, loyaltyprogram, retailbusiness

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