# @parentheses.studio on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/CBzp1higer8
- **Gondola URL:** https://gondola.cc/posts/61855979-parenthesesstudio-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/e35fcee167.jpg
- **Posted:** 2020-06-24T06:03:42.000+00:00
- **Account Owner:** parentheses (@parentheses.studio) — https://gondola.cc/parentheses.studio

## Caption

Chatter, liveliness, packed crowds and a maddening frenzy - these words describe the family gatherings from our childhoods. .
When Sukkrish Aadds was tasked with the branding of Rusbury, we were reminded of the many family gatherings we've been to. .
.
Rusbury sold authentic North Indian sweets that reminded you of home. .
.
The expository illustration we created harps on the brand's nostalgic premise and adds verisimilitude. We created a bevy of characters, from chaachas to bhaabis, from naanas to daadis, that are sure to remind you of someone from your family. .
.
We also brought in the brand's signature colour, a fiery shade of red, to the illustration. The colour also lends its captivating and vivid feature to the brand's packaging. .
.
Einstein once quipped "Creativity is intelligence having fun." With Rusbury, we had a lot of fun and a lot of learning.

#sukkrishaadds #creativegeeks #strategicdesign #sweets #savouries #authentic #identitydesign #packagingdesign #illustrations
.
.
#graphicdesign #designstrategy #brandbuilding #brandingsource #branding #creativeagecy #designstudio #brandidentitydesign 
#creativeagency #designinspiration #printdesign #brandconsultants #brandconsultantsbangalore

## Stats

- **Views:** 0
- **Likes:** 143
- **Shares:** 0
- **Comments:** 5

## Tags

sukkrishaadds, authentic, brandbuilding, branding, graphicdesign, identitydesign, brandingsource, designstudio, strategicdesign, sweets, printdesign, brandconsultants, brandconsultantsbangalore, packagingdesign, illustrations, brandidentitydesign, designstrategy, savouries, creativeagency, designinspiration, creativegeeks, creativeagecy

---
Copyright (c) Gondola