# @rollandberry on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DVextt_gVCR
- **Gondola URL:** https://gondola.cc/posts/61914916-rollandberry-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/a1cbc9bdc1.jpg
- **Posted:** 2026-03-04T23:56:09.000+00:00
- **Account Owner:** R O L L A N D B E R R Y (@rollandberry) — https://gondola.cc/rollandberry

## Caption

In 2005 my 1st year  being signed to reebok reebokeurope I set up the structure for the basquiatofficial I was in LA , on a conference call with head of lifestyle for Reebok and head of lifestyle marketing.. 
in the meeting it was floated by that there maybe a chance to do a deal with the Basquiat estate .. I remember it like it was yesterday I nearly fell outa my chair... and said " wait ....say that again" and I flipped out and said "do it let's do a deal, today" I mean I went to art school so this was a huge deal for me...they wanted to sign the estate for 2 year deal I pushed for a better deal for the estate 4 years with automatic renewal if all parties were happy.  I'm not gonna go into numbers but it was and is one of my greatest accomplishments to not only be involved with the genesis of the deal but design the shoe this shoe , I was busy on my own brand with Reebok so I was actually the second designer the first was maharishi . They choose  a low cut court based shoe Maharishi was primarily a men's brand at that time , I chose the most iconic shoe Reebok ever made the Freestyle.. thank you cakenotcrumbs for the retrospective you did of key moments last 15 or so years ! I was hyped you guys chose my shoe!! generation.works there was also a ton of people involved in every facet I'm sure actually I'm positive I was a pain in the ass... sorry benkuchler the great thing is it's 20 years later and most of us all still talk so maybe I'm not a complete pain... #rollandberry #reebok #basquiat #freestyle #design

## Stats

- **Views:** 246
- **Likes:** 89
- **Shares:** 0
- **Comments:** 24

## Tags

basquiat, freestyle, rollandberry, design, reebok

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