# @rouleurmagazine on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DWZIsiriOhL
- **Gondola URL:** https://gondola.cc/posts/62062506-rouleurmagazine-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/eb015732bc.jpg
- **Posted:** 2026-03-27T15:22:22.000+00:00
- **Account Owner:** Rouleur (@rouleurmagazine) — https://gondola.cc/rouleurmagazine

## Caption

"At Factor we're not afraid to roll the dice. It's important to rake risks. It informs what we're doing."

Factor's chief engineer, Graham Shrive, is talking about the project that took Factor's philosophy a step further: the collaboration with Bugatti that goes beyond professional racing under the UCI's rules and regulations.

Before he acquired Factor in 2015, Rob Gitelis had worked for Advanced Composites and Profile Design in Taiwan. He owned a carbon manufacturing company that was already making frames for established European names. Owning the whole process, including the manufacturing, is now what gives Factor its edge.

"Whereas most brands are stuck in a year or 18 months of a development cycle, one of the biggest advantages of owning our own factory is that we can do the design and R&D phase, do the prototyping, test, and then we can push the button on commitment only a handful of months away from going to market," says Shrive.

"It's not that other brands can't compete with it, they can't even conceive of doing business this way."

Read the full interview via the link in our bio 🔗

This article was produced in collaboration with factorbikes ⁠
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✍️ Simon Smythe
📸 Factor

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## Tags

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