# @raceservice on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=TLCqCeDwlnA
- **Gondola URL:** https://gondola.cc/posts/62385635-raceservice-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/2c183da9ff.jpg
- **Posted:** 2026-03-31T19:16:19.000+00:00
- **Account Owner:** Race Service (@_RaceService) — https://gondola.cc/_RaceService

## Caption

You don’t just end up here.

This episode of Night School sits down with Race Service / Donut Media co-founder James Kirkman to trace the full arc… from a kid at the racetrack in Portland to building one of the most influential creative forces in motorsport.

From chasing a racing dream with nothing but obsession, to getting knocked out of the sport, to helping build brands like GoPro and Donut Media… and eventually starting over again to create something bigger than just racing.

This isn’t just about cars.
It’s about passion, failure, community, and building something that actually matters.

Because the reality is… none of this was supposed to happen. It's the start of Race Service.

In this episode:

The moment that sparked a lifelong obsession with racing

Selling everything to chase a dream… and getting kicked out anyway

Early days of GoPro, Donut Media, and finding a path through media

Why Race Service was built and what it actually stands for

Working with Formula 1, Daniel Ricciardo, and shaping modern car culture

Building a GT3 car and what it means to race on your own terms

The future vision for motorsport, community, and Race Service

0:00 The Beginning
1:11 Falling in Love With Racing
3:06 Crowdfunding the Dream
6:03 Going All In
7:14 Getting Kicked Out
9:27 The Right People
10:44 GoPro Era
13:11 North Carolina
16:36 First Motorsport Content
17:22 Race Service Vision
18:32 Starting Donut Media
19:08 Early Race Service
20:16 Starting Over
21:43 First Race Service Space
24:20 “You Worked for This”
27:04 Daniel Ricciardo
29:22 Formula 1 Shift
31:24 What Race Service Is
33:14 Building the Race Car
35:09 Apparel + Brand
37:23 Red Bull Moment
39:07 What’s Next
42:04 Michelin Field Trip
44:49 Mercedes Build
49:25 Stepping Into Power
50:20 Tire Grip Explained
51:04 Future of Creativity
56:42 Fixing Motorsport

Instagram: https://www.instagram.com/race.service/
Tik Tok: https://www.tiktok.com/@race.service 
Twitter: https://twitter.com/_RaceService
Facebook: https://www.facebook.com/RaceService.Media/

## Stats

- **Views:** 794
- **Likes:** 29
- **Shares:** 0
- **Comments:** 4

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Race Service | @_RaceService | https://gondola.cc/_RaceService | Creative Agency |

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