# @joiceglobal on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DWy5aYdjVGa
- **Gondola URL:** https://gondola.cc/posts/62708027-joiceglobal-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/a2a74fcf10.jpg
- **Posted:** 2026-04-06T15:29:53.000+00:00
- **Account Owner:** Joice (@joiceglobal) — https://gondola.cc/joiceglobal

## Caption

Israeli entrepreneur who grew up on a kibbutz near the Gaza border and founded company worth billions has opened a new chapter in Miami in which people share living spaces in a branded offering providing not just shelter, but a lifestyle

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Over the past decade, more and more companies have sought to reshape not only how we work, but also how we live. Under promises of community, experiences and a range of wellness services, urban living is gradually shifting from a functional product — a place to sleep — into a branded offering that provides not just shelter, but a lifestyle.

As a result, the apartment is becoming part of a broader system of services, including shared spaces, gathering areas and social interaction. Behind one of the more intriguing ventures in this space is Israeli-American entrepreneur Adam Neumann, the founder of WeWork. The same figure who promised to transform the world of work — and to some extent did — and who stood at the center of one of the most high-profile sagas in the tech and finance worlds, is now trying again, this time in housing.

Neumann, who spent part of his childhood on Kibbutz Nir Am near the Gaza border, has often said he “brought the kibbutz to the world.” His new housing venture clearly echoes the communal and shared lifestyle associated with kibbutzim, and Israeli society more broadly.

From yoga to cocktails with the neighbors
The new venture operates under the name Flow, a U.S.-based company founded in 2022 shortly after Neumann’s departure from WeWork and aims to redesign the urban living experience. The model draws inspiration from flexible workspaces and managed services, applying them to housing: not “regular” rental apartments, but curated environments with shared spaces, services and social activities integrated into residents’ daily lives.

Via ynetglobal

#Adamneumann #RealEstate #jewishpeople

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realestate, adamneumann, jewishpeople

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