# @startupcpg on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DWpBLrzlQiM
- **Gondola URL:** https://gondola.cc/posts/62794058-startupcpg-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/bab58bbcf6.jpg
- **Posted:** 2026-04-02T19:24:34.000+00:00
- **Account Owner:** Startup CPG (@startupcpg) — https://gondola.cc/startupcpg

## Caption

Applications for the 2026 Shelfie Awards open April 14th - here’s everything you need to know to enter 👇

The Shelfies are the largest FREE awards program built exclusively for emerging CPG brands. No fees. No barriers. Just recognition for exceptional products.

If you’ve got standout innovation, a compelling story, or packaging that turns heads, start prepping now.

Here’s how it works:
↗️ Fill out the application form when applications open in April
↗️ Ship your product samples to arrive between April 16-30 (shelf-stable products) or May 4-6 (refrigerated/frozen products)
↗️ Send only 1 product per SKU, up to 3 SKUs max — brands that send more will be disqualified
↗️ Our team will taste and evaluate all submissions during our May tasting sessions
↗️ Finalists announced: Early August 2026
↗️ Winners announced: Late August 2026

We’re looking for products that make us stop mid-bite, brand stories that give us chills, and packaging we can’t stop staring at.

Start prepping now - April 14th will be here before you know it ✨

#ShelfieAwards #StartupCPG #CPGInnovation #FoodAndBeverage #BrandRecognition

## Stats

- **Views:** 0
- **Likes:** 126
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- **Comments:** 42

## Tags

shelfieawards, startupcpg, foodandbeverage, cpginnovation, brandrecognition

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