# @natashabadger on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DRdLaJxkU_k
- **Gondola URL:** https://gondola.cc/posts/63324380-natashabadger-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/93cd399bce.jpg
- **Posted:** 2025-11-24T22:27:48.000+00:00
- **Account Owner:** Natasha Badger (@natashabadger) — https://gondola.cc/natashabadger

## Caption

I love when women… 

Build useful AI tools for shopping!!! 

@openai just launched their newest feature in ChatGPT, Shopping Research, TODAY – Just in time for the holidays. 

I had the privilege of meeting two masterminds behind the idea (Isa Fulford  and Manuka Stratta) at their launch event in NYC last week. 

The feature: Shopping Research 
😅Instead of scrolling endless reviews and tabs…
➡️You just describe what you want and ChatGPT creates a personalized buyer’s guide with recommendations, key differences, and tradeoffs.

At the launch event, the room was full of tech and marketing creators, experimenting with the new feature hands-on. 

We even got to order a product online that we found using Shopping Research (I personally found a new winter scarf…very excited to wear my new AI-assisted find!) 

As a Marketer working in AI & Creator, a few things I loved about this campaign: 
✨The energy behind the OpenAI team is contagious – They’re genuinely so passionate about what they’re building 
✨They built this feature after listening to their active users + analyzing user data 

Two great reminders for anyone launching a new feature! 

Can’t wait to keep using Shopping Research for my holiday shopping 🛍️

#WomeninTech #WomeninAI #ChatGPTFeatureLaunch #ShoppingResearch #ChatGPTShoppingResearch #FeatureLaunch #MarketingFeatureLaunch #BlackFriday #workingintech #ilovewhenwomen

## Stats

- **Views:** 1,640
- **Likes:** 49
- **Shares:** 0
- **Comments:** 6

## Tags

ilovewhenwomen, chatgptshoppingresearch, womenintech, womeninai, workingintech, blackfriday, chatgptfeaturelaunch, shoppingresearch, marketingfeaturelaunch, featurelaunch

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