# @ruffinmitchener on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DTMI_wPD9U8
- **Gondola URL:** https://gondola.cc/posts/63331183-ruffinmitchener-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/2ece82f506.jpg
- **Posted:** 2026-01-07T00:41:26.000+00:00
- **Account Owner:** Ruffin Mitchener (@ruffinmitchener) — https://gondola.cc/ruffinmitchener

## Caption

Day 1: the @wearfigs case study 🩺👩🏼‍⚕️

The reinvention of scrubs seems like such an obvious idea now… but I’m sure it wasn’t back then! Not only did the Figs team disrupt a commoditized market, they expanded it beyond hospitals. Everyone from nannys to caregivers to aestheticians now love rocking their Figs. 

What business should I cover next?! #startup #venturecapital #vc #femalefounded #wearfigs

## Stats

- **Views:** 54,516
- **Likes:** 2,636
- **Shares:** 0
- **Comments:** 43

## Tags

startup, wearfigs, femalefounded, vc, venturecapital

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