# @gbengatotoyi on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DVfhmbCCEu1
- **Gondola URL:** https://gondola.cc/posts/63444379-gbengatotoyi-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/81696d5090.jpg
- **Posted:** 2026-03-05T06:24:05.000+00:00
- **Account Owner:** Gbenga TOTOYI (@gbengatotoyi) — https://gondola.cc/gbengatotoyi

## Caption

I came into the year with a renewed promised to read more books and perhaps share my reviews/recommendations.

This particular small book is my first for the year, and it's been great. Beyond the visibility narrative, I've spent more time in recent years trying to understand the more foundational principles behind BUILDING something really cool but more importantly, I wanted to learn more about how to tell such stories in a more integrated, engaging and yet sustainable manner.

This book offers a good mix of scientific arguments and expert positions on human psychology, consumer behaviour, competition, brand building frameworks and how founders/senior execs can use these principles to better tell the story of their companies/career journeys.

It's been a great read so far. 

Check it out if you're looking to tell a better story of whatever you're building in a more compelling but yet simple way!
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#bookeecommendations 
#thechangingworldofwork 
#thepeoplebusiness 
#gbengatotoyi 
#mystory

## Stats

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## Tags

gbengatotoyi, bookeecommendations, mystory, thepeoplebusiness, thechangingworldofwork

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