# @sterling_voth on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DXFPr5mjZMQ
- **Gondola URL:** https://gondola.cc/posts/63580675-sterling-voth-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/7fcf9ba0e3.jpg
- **Posted:** 2026-04-13T18:30:35.000+00:00
- **Account Owner:** Sterling Voth (@Sterling_Voth) — https://gondola.cc/Sterling_Voth

## Caption

Ford made one of the best automotive ads of the last decade, but almost no one saw it.
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Ford Netherlands launched a spot in 2017 called "Welcome Home."
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It follows a 12-year-old Ford Focus that has been "well loved."
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The ad tells the story of street racing, off-roading, and drifting through mud.
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It won awards, but it barely left the Netherlands.
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All that being said? Automotive marketers should be studying it right now.
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That ad doesn't sell a car. It sells a memory your first car. The one you pushed too hard. The one you drove too fast. The one you actually miss.
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Why? Because Motorcraft knows buyers don't act on what they read. They act on what they feel.
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The brands winning at content right now know this.

## Stats

- **Views:** 10,723
- **Likes:** 980
- **Shares:** 0
- **Comments:** 7

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sterling Voth | @Sterling_Voth | https://gondola.cc/Sterling_Voth | Director of Photography |

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