# @sterling_voth on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DXApHOlGcUT
- **Gondola URL:** https://gondola.cc/posts/63580685-sterling-voth-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/3ed74e8d2d.jpg
- **Posted:** 2026-04-11T23:36:33.000+00:00
- **Account Owner:** Sterling Voth (@Sterling_Voth) — https://gondola.cc/Sterling_Voth

## Caption

There’s really only one metric that actually matters with paid ads.
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And its not something you can see on a dashboard.
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Its relevance.
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If your ad speaks directly to what someone cares about in that exact moment, everything else gets easier. CTR goes up. Conversion rate goes up. CPA comes down.
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You can obsess over dashboards all day, but relevance is what makes money.
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And there are only two ways to improve it.
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1. Messaging
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You need multiple ads that speak to different ICPs and different pain points.
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One ad cannot do five jobs without becoming generic.
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Let Meta and Google do what they’re good at.
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Give them a deep creative bench and let the algorithm serve the most relevant message to each person.
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2. Volume
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Not everyone is ready to buy today. Some people are 12 to 36 months out.
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Your job is to make sure that when they’re ready, your brand is already familiar.
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You can do that with more spend, more organic touchpoints, or organic feeding retargeting ads. Different tactics, same goal: stay present.
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That’s it.
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Messaging and volume create relevance.
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Relevance drives conversions.
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Conversions drive revenue.
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Don’t let anyone overcomplicate it.

## Stats

- **Views:** 470
- **Likes:** 21
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sterling Voth | @Sterling_Voth | https://gondola.cc/Sterling_Voth | Director of Photography |

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