# @sterling_voth on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DW-DhFzCSo3
- **Gondola URL:** https://gondola.cc/posts/63580695-sterling-voth-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/34ee4a9883.jpg
- **Posted:** 2026-04-10T23:29:33.000+00:00
- **Account Owner:** Sterling Voth (@Sterling_Voth) — https://gondola.cc/Sterling_Voth

## Caption

3 video hooks that are absolutely crushing it in automotive ads right now:
ㅤ
1. The dramatic drive-by
ㅤ
More brands are opening with fast, cinematic drive-by shots, and it works because it stops the scroll instantly.
ㅤ
People are scrolling faster than they were in 2020. A drive-by can hook someone in half a second or less.
ㅤ
2. Start on the engine note
ㅤ
This is a J-cut. You hear the engine rev before you see the car.
ㅤ
Sound creates anticipation, and the brain is wired to react to it. This one especially crushes if you’re selling to enthusiasts.
ㅤ
3. The startup sequence
ㅤ
Dash lights on. Screen boots up. Engine fires.
ㅤ
This hook works because of association. In real life, starting your car means you’re about to go somewhere. When viewers see it, they instinctively want to know what happens next.
ㅤ
Here’s the reality:
ㅤ
Most buyers say video influences their purchase decisions, but most video ads lose people in the first three seconds because the hook is weak.

## Stats

- **Views:** 1,962
- **Likes:** 482
- **Shares:** 0
- **Comments:** 5

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sterling Voth | @Sterling_Voth | https://gondola.cc/Sterling_Voth | Director of Photography |

---
Copyright (c) Gondola