# @seventysixcapital on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=38OSevrxoSY
- **Gondola URL:** https://gondola.cc/posts/63681195-seventysixcapital-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/8d69b2a5af.jpg
- **Posted:** 2026-04-11T12:00:08.000+00:00
- **Account Owner:** SeventySix Capital (@seventysixcapital) — https://gondola.cc/seventysixcapital

## Caption

Before the @TheSavannahBananas became one of the most talked-about brands in sports, Jesse Cole spent 10 years experimenting, testing, failing, and learning in Gastonia. In this clip, he shares how that long period of trial and error shaped the philosophy that would eventually help build the Bananas into a fan-first entertainment phenomenon.

Jesse talks about trying just about everything imaginable, from Flatulence Fun Nights to Salute to Underwear Nights, Dig to China Nights, Pregnant Nights, and plenty more. A lot of those ideas did not work. Some probably sounded ridiculous. Some failed completely. But that was the point: to test bold ideas, learn quickly, and figure out what actually connected with fans. Instead of treating failed promotions as wasted effort, Jesse used them as research. Every experiment taught him something about attention, entertainment, and what people really wanted from a live event.

The biggest lesson was simple but powerful: fans wanted entertainment. They wanted an experience that felt fun, memorable, surprising, and worth talking about. That realization became the foundation for what Jesse and his team would later create in Savannah.

When they launched the Savannah Bananas, they did not just try to make baseball a little more enjoyable. They decided to go all in on rethinking the entire fan experience. Rather than following the traditional sports business model, they asked a different question: what would happen if you built everything around delighting the fan?

That mindset led to one of their boldest decisions, making every ticket all-inclusive. In a world where fans are constantly hit with extra charges and hidden costs, Jesse and his team wanted to eliminate as much friction as possible. So they built a model where your ticket included burgers, hot dogs, chicken sandwiches, soda, water, popcorn, and dessert all night long. No ticket fees. No convenience fees. No service fees. They even paid the taxes.

That approach was not just about food. It was about trust. It was about simplicity. It was about giving fans an experience where they could show up, enjoy themselves, and not feel like they were being nickel-and-dimed every step of the way. It reflected a much bigger philosophy: if you truly put fans first, you have to design the entire experience around what makes it easier, more joyful, and more memorable for them.

This clip is a powerful example of how innovation often comes from years of failure, experimentation, and a willingness to look different. Jesse Cole did not arrive at the Savannah Bananas model by accident. It came from testing ideas that flopped, learning what fans responded to, and having the courage to build something completely different from the traditional sports model.

#sportstechvc #savannah #banana #bananas #baseball #mlb #fans #sports #sportsleadershipshow #podcast #shorts #business #engagement #bananaball

## Stats

- **Views:** 1,326
- **Likes:** 25
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Anthony Ciarrrocchi | @CiarrocchiAnthony | https://gondola.cc/CiarrocchiAnthony | Video Editor |
| Anthony Ciarrrocchi | @CiarrocchiAnthony | https://gondola.cc/CiarrocchiAnthony | Social Media Coordinator |
| SeventySix Capital | @seventysixcapital | https://gondola.cc/seventysixcapital | Venture Capital or Investment Firm |

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