# @seventysixcapital on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=a5rHfO9pMe4
- **Gondola URL:** https://gondola.cc/posts/63681265-seventysixcapital-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/8d0b738aeb.jpg
- **Posted:** 2026-04-12T12:00:01.000+00:00
- **Account Owner:** SeventySix Capital (@seventysixcapital) — https://gondola.cc/seventysixcapital

## Caption

In this clip, Jesse Cole shares the real origin story behind Banana Ball and how it all started with one simple question: why were fans leaving early?

Instead of assuming they knew the answer, Jesse and his team went deep into the fan experience. They became “undercover fans,” walking into games with the crowd, sitting with them, eating with them, and timing how long it took just to get food. They studied every detail of the night from the fan’s point of view. They even videotaped the crowd every 30 minutes to track exactly when people started leaving the stadium.

What they found was eye-opening.

Even with nonstop entertainment, including a senior citizen dance team, a breakdancing coach, a Banana Band, and constant action throughout the ballpark, fans were still leaving games early almost every single night. That told them something important: entertainment alone was not enough. The pace of the game itself had to change.

So Jesse went back to the core of baseball and asked a radical question: what are all the slow, boring, unnecessary parts of the game, and how can we eliminate them?

That led to a complete reimagining of the sport. They looked at everything: mound visits, stepping out of the batter’s box, bunting, long walks, dead time, and innings that dragged on without enough tension. Then they started turning those pain points into opportunities for excitement. Walks became a “ball four sprint.” Foul balls caught by fans could become outs. Every inning could count on its own, creating constant drama and eliminating meaningless blowouts. Instead of accepting baseball’s slowest traditions, they challenged every part of the experience and rebuilt it around speed, energy, and fun.

In 2018, they began testing these ideas, and the very first game they played under this new format lasted 9 innings in just 99 minutes. Even more importantly, the players said it was the most fun they had ever had playing baseball.

That moment helped validate what Jesse and his team believed all along: if you design the game around what fans actually want and what players actually enjoy, you can create something completely different from the traditional model. Banana Ball was not created as a gimmick. It came from careful observation, constant testing, and a willingness to challenge assumptions about what baseball had to be.

This clip is a great example of innovation through obsession, not just with the product, but with the customer experience. Jesse Cole did not create Banana Ball by guessing. He created it by watching, measuring, listening, testing, and being willing to reinvent the game from the ground up. @TheSavannahBananas @yellowtuxjesse 

#sportstechvc #sportsleadershipshow #seventysixcapital #baseball #banana #savannah #bananas #savannahbananas #bananaball #professional #pro #league #sports #business #probaseball

## Stats

- **Views:** 1,145
- **Likes:** 37
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Anthony Ciarrrocchi | @CiarrocchiAnthony | https://gondola.cc/CiarrocchiAnthony | Video Editor |
| Anthony Ciarrrocchi | @CiarrocchiAnthony | https://gondola.cc/CiarrocchiAnthony | Creative Media Intern |
| SeventySix Capital | @seventysixcapital | https://gondola.cc/seventysixcapital | Venture Capital or Investment Firm |

---
Copyright (c) Gondola