# @sportsbusinessjournal on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DWwbnoXGnKG
- **Gondola URL:** https://gondola.cc/posts/63871642-sportsbusinessjournal-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/0349e62a46.jpg
- **Posted:** 2026-04-05T16:30:24.000+00:00
- **Account Owner:** Sports Business Journal (@SBJ) — https://gondola.cc/SBJ

## Caption

The Spurs built a creative way to really give fans the full NBA experience.

Spurs AI Studio is a new platform built to help brands and fans co‑create personalized, AI-driven moments.

The team's first activation — Ultra Arrivals with @michelobultra — lets fans snap a selfie, customize their fit and add music to create their ideal tunnel moment.

It soft-launched during a SXSW presentation last month, attracting a word-of-mouth 80 users from four countries but with an average dwell time of 10 minutes and video views over 1,000.

## Stats

- **Views:** 0
- **Likes:** 152
- **Shares:** 0
- **Comments:** 1

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sports Business Journal | @SBJ | https://gondola.cc/SBJ | Media Company |
| Kami Mattioli | @Kami | https://gondola.cc/Kami | Social Lead |

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