# @sportsbusinessjournal on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DWzPdc2D0ya
- **Gondola URL:** https://gondola.cc/posts/63871671-sportsbusinessjournal-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/c2ee0a9cba.jpg
- **Posted:** 2026-04-06T18:41:52.000+00:00
- **Account Owner:** Sports Business Journal (@SBJ) — https://gondola.cc/SBJ

## Caption

The Masters’ timeless appeal — no phones, cheap concessions, minimal fan frills — keeps the focus on golf. 

But behind the scenes, Augusta National is modernizing its ticketing with a firm stance against badge resales.

Last year’s aggressive crackdown, which included revoking badges from resellers and banning some for life, signaled a shift toward tighter control and fewer secondary-market abuses. 

Industry experts see Augusta potentially moving to an official, Masters-branded or partner-run ticketing platform, similar to its On Location hospitality model. 

The goal: eliminate speculative resale, protect the brand and give fans a legitimate, guaranteed path to attend — without brokers or five-figure price tags.

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- **Views:** 0
- **Likes:** 1,596
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## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sports Business Journal | @SBJ | https://gondola.cc/SBJ | Media Company |
| Kami Mattioli | @Kami | https://gondola.cc/Kami | Social Lead |

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