# @jameshardie on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DXDqT4xET3s
- **Gondola URL:** https://gondola.cc/posts/64074155-jameshardie-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/80bbfda72a.jpg
- **Posted:** 2026-04-13T20:00:03.000+00:00
- **Account Owner:** James Hardie Building Products (@jameshardie) — https://gondola.cc/jameshardie

## Caption

What goes behind your tile matters. Hardie® Backer Board is the #1 best-selling tile backer board among trade pros* trusted in over 40 million kitchens and bathrooms**.

We caught up with product director, Ankush Agrawal, at #IBS2026 to demonstrate the superior strength of Hardie® Backer Board. Your tile deserves the best—learn why Hardie® Backer Board is What The Best Build On™.

*Based on 2024 Principia survey of backer board sales
**Estimate based on Hardie® Backer sales volume and average tile area in kitchens and bathroom remodels (Principia, 2025)

## Stats

- **Views:** 327
- **Likes:** 46
- **Shares:** 0
- **Comments:** 2

## Tags

ibs2026, 1

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